Travel & Private Tours Brand
WayNorth
Design Explorations
Way North is a private custom tour brand project offering tailored travel experiences. I explored four logo directions: two rune-inspired designs, an alternative rune mark, and an Arctic fox looking upward, symbolizing guidance, exploration, and a premium sense of discovery.
The second concept was selected because it creates the strongest balance between Nordic identity, modernity, and premium travel. It feels distinctive without becoming overly decorative, making it suitable for a private custom tour brand that wants to communicate both authenticity and sophistication.
